Thursday, October 6, 2011

Goodbye Mr. Jobs

Steve Jobs 1955-2011

Steve Jobs death was one of those events that rouses people. He had in life's terms, pulled something out of a hat so many times before we were halfway certain that although his condition was serious, he'd get past this as well. So when Sporty hit me with with news, the idea of death catching up to a man who literally had the world by it's tail was a bit of a shock.

But let me be clear: I've never really been a Steve Jobs fan.

Now don't get me wrong, he was smart guy, and true driving force behind a company that designed some really snazzy products. I played some of my first sophisticated computer games on a Mac. And history should properly record that his company really perfected the windows graphical user interface and Microsoft really did copy it, so he and not Gates is the father of modern domestic computing. We should also note that he was a man who lost his kingdom, then
came and took back, something few titans past or present can attest to, taking a side trip to reinvent animation by re-fashioning Pixar Animation Studios along the way.

But I didn't really like his business model. Primarily because I didn't think of it first.

The idea of building the gate to the new media with the iPod, then charging everyone to get through that gate and keeping the tech in house was in a word - genius. And once he got a hold of you, to get out was nigh impossible. Because buying into item A meant to get the full effect you needed item B. And in some cases item little B. Or B squared. And then the domino effect got you and before long you end up like my old co-worker with an Apple logo tattoo'ed on his forearm.

He had a way of just making it all work. A true showman, as well as mogul among moguls.

Full disclosure: I don't own an iPod, iPad, or really any Apple product. And yet, I too will miss his eye for the future.

Barkeep. One for Mr. Jobs. The good stuff.

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